Motorcycles and the people who like to ride them are at the heart of a new television series debuting on truTV November 10th

Taking viewers behind the scenes at Michael Ballard's legendary biker watering hole, Full Throttle Saloon, the television show with the same name will feature engines, leather, tattoos and beer.

The Throttle is the "World's Largest Biker Bar," a 30-acre enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes.

Because it is only open two weeks a year during the infamous rally, owner Michael Ballard and his team have to pull in a year's worth of receipts in these two wild weeks.
 
He gambles that the country's most beautiful bartenders and biggest music acts will bring in the thousands of patrons he needs to make his number.
truTV bills itself as television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 17-year-old network shows such as the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest... and Forensic Files. During the daytime, the channel features expert trial coverage under the name IN SESSION.
 
Mike Ballard, owner of Full Throttle Saloon has partnered with Jesse James Dupree (Mighty Loud), Arnold Rifkin (Cheyenne), and A. Smith & Co. (Hell’s Kitchen, I Survived A Japanese Gameshow) for the new series. The show centers around Mike Ballard and what it takes to run the world’s largest biker bar, managing 300 employees, including 100 voluptuous bartenders, over nine days to make as much money as possible.

When roughly 700,000 bikers descend upon Sturgis for the annual rally week, things are bound to get interesting. This year, Michael can add the recession to his list of unpredictable factors, which also include weather, biker gangs, the egos of some of the country's biggest musical acts, and local law enforcement. All these gambles pile the stress on the team, but they must hold it all together for two weeks, or the Full Throttle Saloon could go bust.

"I'm so proud to be working with the Tru Network," says Ballard. "It's been a long time coming. Jesse Dupree and I have worked day and night to land a show for the last seven years. We both knew I had built something golden, and Jesse had seen it the first time he played the Full Throttle Saloon. I have put everything on the line multiple times to keep growing the Full Throttle Saloon brand. I've rolled the dice every year and I've been lucky so far - but you never know what tomorrow will bring."