Harley refused two offers for Buell Motorcycles


If you want to know who runs public relations for the legendary Milwaukee motorcycle manufacturer, Harley-Davidson, just wander the halls until you find someone with all their hair pulled out.

Bouncing back from the revelations from the company's Security and Exchange filings which revealed Harley-Davidson had its very own six-million dollar man in Keith Wandell, a motorcycle trade magazine is reporting Buell could have been sold to another company instead of being auctioned off a piece at a time.

The story was reported by Alan Cathcart who reveals in the March edition of American Motorcycle Dealer magazine that the Bombardier Company was interested in purchasing the struggling division because one of its subsidiaries made engines for Buell.

Reportedly, an offer was not made just once, but twice.

Cathcart cites an un-named Austrian source as saying that Bombardier initially offered to "acquire the design, manufacturing rights and production tooling of the two Buell-Rotax models."

The story goes onto claim that the operation would likely have remained in East Troy, with a possibility that assembly of the CanAm Spyder might have been shifted to East Troy from Bombardier's Quebec factory. The CanAm Spyder is a three wheeled motorcycle which uses an ATV-like chassis with a single rear drive wheel, and two wheels in front for steering.

Aside from the loss in jobs and the disappointment from Buell enthusiasts Harley-Davidson reportedly incurred $125 million in costs when it closed down the performance motorcycle division.

However, no firm details of price or purchase conditions were outlined in the American Motorcycle Dealer article or given by related parties since its publishing.

 
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