A makeover has come to the MV Agusta line with a near complete reengineered 990R and 1090RR Brutale models.

Almost a decade has passed since the appearance of the first Brutale, a prestigious, naked motorcycle with fascinating design, power, and speed.

Its characteristics, unique and unmistakable, have made it famous the world over, enabling it to win coveted prizes as the most beautiful motorcycle of the year.

Last year, Milwaukee motorcycle manufacturer Harley-Davidson bought the 'other' Italian bike builder with a later announced goal of integrating the well-known sportsbike into its two-wheeled line-up.

"MV Agusta is a strong, well-recognized brand, and our focus will be to grow the MV Agusta brand in Europe," a company spokesman told reporters shortly after the purchase.
A leading model in that Italian brand is the Brutale.

Fifteen thousand, four hundred Brutale units have been sold worldwide, including special versions. Made in the world famous spirit of MV Agusta, the company ensured every aspect of the design and production for the new Brutale was overseen in-house.

Using the knowledge gained from a winning tradition of racing excellence with 38 world championship titles and 37 manufacturers' championships alongside motorcycle icon Giacomo Agostini, MV Agusta focused on producing the most versatile Brutale to date, with all the track-ready power of previous models, but with revolutionary attention brought to comfort and ease of riding at any speed.

Now, MV Agusta is looking to the Brutale to push the limits of research and technology in its 2010 models, the 990R and the 1090RR.

With U.S. prices set at $15,000 for the Brutale 990R (pictured left) and $18,000 for the Brutale 1090RR (pictured above), MV Agusta is currently unveiling the new 2010 naked bikes for the first time at the famed Misano Autodromo circuit in Italy. Completely reengineered in every facet of its design with only the newest components featuring the latest technology, MV Agusta produced a brand new Brutale 990R and 1090 RR which still capture the aggressive, legendary aesthetic of its predecessor.

“With the unveiling of the new Brutale 990R and 1090RR, MV Agusta looks forward to once again showing the world why the company continues to be one of the most respected names in the motorcycle industry,” comments MV Agusta Director of US Operations, Larry Ferracci.

“The launch of the new Brutale models marks a revolution for the MV Agusta brand as it moves forward producing motorcycles echoing the spirit of its Italian heritage while also demonstrating the highest quality of manufacturing,” Ferracci promises.