Its clever designs have won German manufacturer BMW international awards for its motorcycles as well as automobile models.

An international jury of experts decided on BMW's F 800 R and S 1000 RR motorcycles for the prestigious red dot award as well as the German company's Rolls-Royce Ghost, the 5 Series Sedan, the X1 and the 5 Series Gran Turismo.

With more than 12,000 submissions from more than 60 countries, the international “red dot design award” is the largest and most renowned design competition in the world. The red dot award is considered one of the most important awards in the world for product design.

It was first awarded in 1955 and recognises outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine. This year the jury, made up of international design experts, rated 4252 products from 57 nations.

Riding away with the red dot award for outstanding design was the BMW F 800 R while the international jury of experts gave BMW's S 1000 RR  an honorable mention.

With the red dot award 2010 for the BMW F 800 R, BMW Motorrad likewise continues its successful series of entries in renowned design competitions. The medium-category naked bike launched in the spring of 2009 brings the design concept of the large 4-cylinder roadsters (K 1300 R) to a new segment. A sporty touch and high-quality details determine the character of this model. The outstanding quality of the design also extends to the optionally available accessory components such as a windshield, a pillion passenger seat cover, radiator trim panels and an engine spoiler.

The motorcycle model BMW S 1000 RR is characterised by impressive riding qualities and a striking design. The innovative supersports bike, which received an honorable mention at the red dot awards 2010, has a design which is typified by a short, low front section and a high, compact rear and which conveys a striking visual lightness. The asymmetrical headlamps and side trim elements as well as the visually separated front section - the so-called “split face” - are characteristic BMW Motorrad design elements which are reinterpreted here. The fact that the seating position is focused towards the front wheel indicates that the BMW S 1000 RR is entirely geared towards the rider and towards sporty use.

And BMW will have to make room on the awards shelf. It was only last year that BMW's K 1300 S and K 1300 R rode away with their own awards.

The awards will be presented at the gala held at the Aalto Theatre in Essen on July 5th 2010.