While many bikers are still reminiscing about Sturgis, organizers are starting to book acts for the 2010 edition of the legendary motorcycle rally.

After providing rally-goers a world-renowned array of musical acts and Michael Lichter’s unparalleled motorcycles as art exhibit during Rally Week 2009, the Legendary Buffalo Chip is already kicking it into overdrive to prepare for next year’s rally.

Locked, loaded and ready to grace the Chip’s infamous main amphitheatre stage is rock and roll luminary, ZZ Top.

The notoriously bearded blues-rock power trio will be celebrating their 40th Anniversary next year and is looking forward to ringing in this musical achievement with a rowdy crowd of Chipsters.

“We’re excited to have ZZ Top back at the Chip next year,” explains Buffalo Chip owner, Rod Woodruff. “2010 is a milestone year- ZZ Top will be celebrating their 40th and Sturgis will be celebrating its 70th. We’re going to be bringing a number of top national acts next summer in addition to ZZ Top as well. It’s going to be an incredible celebration.”

Its not just the musical acts getting the early attention. Plans are being made and artwork collected for the 6,500 square foot Lichter Exhibition Hall that was unveiled last year. In 2009 the exhibit entitled ‘Rebel Rousers, Motorcycle Icons that Inspire Us to Ride’ showcased the most important collection of motorcycles and art to ever grace Sturgis and was viewed by thousands of guests, including a myriad of high-profile and celebrity motorcycle enthusiasts.

“When I walked through the door of the Lichter Exhibition Hall into the "Rebel Rousers" exhibit, I was transported back to that moment in time, when I first realized that I had to have a motorcycle," Said celebrity ride Pat Simmons, "As soon as I started riding, I knew this would be a part of my life that I would never let go of. All the reasons for my love of the sport, were gathered together in that room; Beautiful amazing machinery, esoteric memorabilia from the early years through the 40s, 50s, 60s, and 70s, rock 'n roll music, and the icons who inspired us to ride, and being there with friends and enthusiasts who, like me, were feeling those same emotions. I kept thinking, 'It just doesn't get much better than this!”