The end of a colorful and a notable journey draws closer as the final date has been given for interested motorcycle enthusiasts to put their price on what was American Ironhorse Motorcycles.

The company managing the liquidation of the famous Texas motorcycle manufacturer has given the date of March 19th for bids to be submitted for the intangible assets of American Ironhorse.

Streambank, LLC, an advisory firm specializing in the sale of intangible assets, has been handling the sale of the Fort Worth-based manufacturer of V-twin motorcycles various intellectual properties since late last year.

The assets for sale include all trademarks, including but not limited to, American IronHorse, Texas Chopper, Slammer, Legend, Tejas and Outlaw model names. Also for sale will be the URLs, patents, and all available proprietary motorcycle and parts designs. The company’s data containing contact and valuable demographic information will be available as well.

Founded in 1995, American IronHorse grew to become one of the most respected brands in the industry and carries a history of innovation and trend-setting design.

From its 224,000 square foot facility, American IronHorse produced up to 240 motorcycles a month during the firm’s peak years of 2004 and 2005. The company was also awarded a U.S. patent for its innovative gas tank design on the Texas Chopper, and the Slammer model won the prestigious “Bike of the Year” honors at the 2007 V-Twin Expo industry trade show awards. The company’s innovative wheel designs and patents are included in the sale. American IronHorse also offered a diverse line of merchandise as well as men’s and women’s apparel.
 
The company was also awarded a U.S. patent for its innovative gas tank design on the Texas Chopper, and the Slammer model won the prestigious “Bike of the Year” honors at the 2007 V-Twin Expo industry trade show awards. The company’s innovative wheel designs and patents are included in the sale. American IronHorse also offered a diverse line of merchandise as well as men’s and women’s apparel.

Representing the height of the country's fascination with two-wheels, American Ironhorse Motorcycles of Forth Worth, TX, was considered by some as the largest manufacturer of custom motorcycles.

After troubling rumors and complaints from some American IronHorse dealerships, the motorcycle manufacturer was forced into bankruptcy by its creditors in April 2008. At the time American IronHorse blamed the current credit market, for both the company as well as potential buyers for a staggering drop in sales from $96 million in 2005 to $53 million in 2006. The bankruptcy filing listed more than $10 million in debts from creditors as well as the city of Fort Worth, American IronHorse's landlord.

A liquidation sale of remaining motorcycles, inventory, parts and equipment took place in July 2009. Now the iconic name and patents among other things are being put on the auction block.

“American IronHorse offered a unique culture that engendered a loyal following, and thousands of its high-performance models remain on the road today,” said Margaret Birlem, a Partner with Streambank LLC. “We are optimistic about interest in these assets.”